Mix graham cracker crumbs, melted butter, and 1/4 cup granulated sugar in a bowl until it looks like wet sand. Press firmly into a 9-inch springform pan, going up the sides about an inch. Chill for fifteen minutes while you prep the filling—this keeps the crust from crumbling when you add layers.
Beat softened cream cheese and powdered sugar together for about two minutes until completely smooth and fluffy. Stir in vanilla extract, then gently fold in the diced strawberries and lemon juice. I use a rubber spatula and fold slowly—rushing this step makes everything mushy.
In a separate bowl, whip heavy cream and agar-agar powder together until stiff peaks form. This takes about three to four minutes with an electric mixer on high speed. Don't skip the agar-agar because it stabilizes everything and keeps the whipped cream from going flat after a day or two.
Fold the whipped cream mixture into the strawberry cream cheese filling in two batches. Use a gentle hand and work slowly—you want to keep all those air bubbles intact for the fluffiest texture possible.
Spoon half the filling into your chilled crust and smooth it out with an offset spatula. Drizzle half the strawberry jam in a zigzag pattern across the top, then add the remaining filling and smooth again.
Heat the remaining strawberry jam with 1 tbsp powdered sugar for about twenty seconds in the microwave, then drizzle it across the top. Use a knife to swirl it into the filling for that gorgeous marbled effect I'm obsessed with.
Cover with plastic wrap and refrigerate for at least four hours, but honestly, overnight is when this easy cozy cheesecake really hits its stride. The flavors meld together and everything gets even creamier and more delicious.